0 0
Read Time:4 Minute, 10 Second

Running an Amazon PPC campaign may be a highly profitable strategy for sellers to raise their chances of getting more reviews, boost the visibility of new products, and produce significant sales for their goods.

However, Amazon sellers must invest a significant amount of work to make sure their advertising organizes are organized from the beginning.

As your business expands and you quickly find yourself managing an increasing number of advertising initiatives, this is essential for you as the seller.

We’ll go through our recommended strategy for structuring a successful Sponsored Products campaign in this post, as well as our recommendations to get you started with Amazon PPC advertising.

How to Plan an Amazon PPC Campaign

  1. You will create two campaigns, one of which is automated and the other is manual, for every product (ASIN) you have.
  2. Start your automatic campaign, and then let it a maximum of a few weeks to run.
  3. When you have a good quantity of data, download the Search Term Report and look over it to find the most successful terms you may use in your subsequent manual campaign.
  4. You must create one Broad Match, one Phrase Match, and one Exact Match ad group for each match type in your manual campaign.
  5. Establish the time and financial requirements for your manual and automation campaigns. You must decide on a daily bid for your manual campaign. Start with Amazon’s projected pricing and make adjustments as necessary.

Important Tips

Search term reports often contain long-tail terms. Customers that have more focused search intentions utilize these phrases, so you are able to target them as they go down the conversion funnel.

Long-tail keywords are advantageous for sellers since they often have higher conversion rates and lower CPC costs because they are less competitive.

Google Keyword Planner for Amazon

Use SellerApp (a free Amazon keyword research tool) to quickly expand your list of business-relevant keywords. Enter a term associated with your product, and then from the list of search results, pick the ones that are most related to it (for example, those with a high number).

For each proposed term, SellerApp will display an estimate of the number of searches. This will enable you to rapidly identify the keywords that are worthwhile for any manual marketing strategy and that you would like to incorporate.

Important Reminder

Don’t switch offers too frequently. Make sure you have enough information before making any revisions to your bid.

Since the average click-through rate (CTR) is 0.2%, the general guideline is to obtain more than 1,000 views and, ideally, more than 5,000 impressions (i.e. 100 clicks).

You can raise or lower your offers slowly by 20–30%, but be careful not to make any extreme changes.

How to Optimize your CPC Bids

After you’ve developed an advertising campaign for your Amazon product, you’ll need to learn the skill of optimizing your CPC bids in order to control your advertising budget and avoid purchasing irrelevant keywords. The importance of testing bids in CPC optimization must be understood by sellers.

And you won’t be able to increase your bids until you have enough data to make an educated choice on whether to lower or raise the bids for keywords.

You must initially choose your desired Amazon ACoS. (Average Cost of Sale). It will be possible to gauge how well your advertisements are doing in respect to your intended profit margin if you can contrast your present ACoS with your desired ACoS.

Guidelines for Optimizing Amazon CPC

  • If you’re real ACoS is higher than your intended ACoS or your goal ACoS, this indicates that you are paying too much and should drop your offer to see if you can do so without having a substantial negative impact on your company’s sales.
  • Whether you are successful in achieving your current ACoS goal, means that you have more money available for expenditure. As a result, you should raise your pricing and check to see if this would expand the reach of your adverts and, consequently, your sales.
  • When there are no clicks on your search phrases Verify that your product’s category (or “browse node”) is accurate and that the keyword appears in your listing or the backend keywords. Whether your product falls into the appropriate category and your keywords are shown in your listing, you should start raising your bid to see if doing so would make the keyword active.
  • You must remove from manual campaigns and add to your list of negative keywords any keywords that do not produce sales over time and remain unprofitable even after having their bids cut.

Wrapping Up

It’s important to invest the time necessary in learning how to develop successful PPC ads for Amazon in order to succeed as an Amazon seller. This becomes increasingly important as the number of your items rises, and you’ll need to develop an efficient ad campaign framework that you can simply scale up to meet the growth of your Amazon business.

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Leave a Reply

Your email address will not be published.